For the 2013 Summerfest campaign, a booth was set up where patrons could get their photo taken, then immediately have it displayed on a digital billboard (with the Summerfest “smile” overlaid). Tweets, Foursquare check-ins and live photos of the bands were also displayed.
Live models will wear clothes that are available on ASOS.com. Next to each model will be a product sheet, with QR codes for each item of clothing. The code will take customers directly to the product page.
A blank area will be printed on a cup, with an accompanying Twitter address. After the customer draws in the area and takes a photo with Instagram, their image will be featured on a local digital billboard.